Sometimes we find a website that we think is bad, but apparently many and loyal users. Quite often we also find an OK web site has, the designs we think is really good, but not many who visit – let alone become loyal visitors, or even online buyers. Why is such a thing could happen? One of them: because we often can not distinguish what is good or bad on a website because our assessment focused solely on graphic design.
Many people assume, web design is graphic design. Beauty, and other matters relating to artistic which became the main assessment. So, who determines whether a website is a good eye. Is the information received by our eyes – and then distributed to the brain and processed – give the impression of a beautiful or not on a website. Unfortunately, the eyes of one person different from the eyes of others in terms of beauty. If you work as a web designer – or any other field of art – perhaps already full with reproach why we make bad design in the eyes of the client A but good in the eyes of clients B and C.
Because graphic design arguably rely on the eyes (and taste) to be judged good or not, then it is more graphic design work to “see and read.”
Conversely, web design is much broader than that. Web Design is not just a “see and read.” But the “seen, read and USED”
That is why, whether a good web design should not be measured only in terms of graphics (eye), but also ease of use. Not that graphic design for a web can be ignored. Still needed, especially if it concerns the image of a company or product. However, because web design is its function to “used”, do not ignore the occasional “easy to use.”
So, if you are a marketing / product manager or other executive position of a company which is responsible for online strategy, understand this distinction well.
And if there is a web designer, web consultant, and similar professions: learn more about online usability, online information architecture, and other sciences that enrich the knowledge to make the web an easy to use.
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